![]() A couple of years ago, Patagonia ran a campaign against consumerism - it encouraged customers to think twice before buying another jacket. ![]() However, this approach requires embracing vulnerability and making courageous decisions. Toms is a perfect example - its mission is to sell shoes, but the founder’s purpose is to provide free footwear to people in need. Studies show that when leaders are connected to a meaningful purpose, employees are more likely to connect to it as well. The author of Start with Why said: “Those are the organizations that change the world.”īuilders act in ways that are personally meaningful and socially beneficial. Simon Sinek challenges organizations by telling them that people don’t buy what they do they buy why they do it. It is not that the latter doesn’t matter, but making money is not enough.Ī purpose-driven organization is one where people not only want to show up to work but have an apparent reason to do so. They focus on serving the mission, not people - the impact on society is more important than quarterly earnings. They tell you, “ Join me and follow the mission, not me.”īuilders are driven by a purpose bigger than themselves. They focus on creating a legacy financial results are a result of making the world a better place too.įred Kofman warns us about the cult of the leader and how power corrupts - conquerors see people as followers who should obey their’ orders.’ Builders take a different approach - they don’t tell you to work for them, but for the mission.Īs the author of Conscious Business explains: “Leaders can inspire us to give our best, but they cannot force me to surrender my soul. The opposite of divide and conquer is ‘unite and build.’īuilders see winning as a reward for doing what’s right. Like Attila the Hun said: “There, where I have passed, the grass will never grow again.” The Unite & Build Approach Conquerors will do whatever it takes to win - they don’t care about the future. The ultimate objective of divide-and-conquer is gaining and maintaining power by breaking up groups into smaller and less powerful ones. Vandalism and persecution in Nazi Germany happened because one’s individuality became lost in the group identity. Individuals let go of self-awareness and self-control to imitate others - the collective behavior takes over individual judgment. Hitler said: “Our strategy is to destroy the enemy from within, to conquer him through himself.” The delusional leader used the ‘them’ versus ‘us’ approach as an excuse to invade most European countries - conquerors succeed when they create two sides.ĭe-individuation is a group behavior when people fall prey to this type of leader. However, deceiving tactics work in the short-term - in the long run, people end up separating fiction from reality.Ĭreating a common enemy is the most usual way to divide people - leaders force us to choose between being in favor of or against their crusade. Conquerors are compulsive storytellers - they use every opportunity to feed anger and violence. “One who deceives will always find those who allow themselves to be deceived.” - Nicholas Machiavelliĭivisions are an illusion for both the leader and their followers they create a fictional reality. The term Machiavellian became a synonym for facts marked by cunning or bad faith. He relied upon the art of manipulation to build followers and allies. Nicholas Machiavelli famously said: “Politics have no relations to moral.” The Italian politician and diplomate believed that, for a leader, it’s better to be feared than to be loved. But he wasn’t the first, nor the last, to implement it. The divide your enemy so you can reign approach is attributed to Julius Cesar - he successfully applied it to conquer Gaul twenty-two centuries ago ( no typo). The Latin phrase “ Divide et impera” is as old as politics and war. Leaders have two choices - to unite or divide. The desire to leave a legacy is why people join a mission. Turn it into a life quest the journey to build something bigger than themselves unites people. Create a shared ambition and inspire people to build it with you. ![]() Conquering, winning at-any-cost, is all that matters.Īnother way to lead is by uniting people. Turn it into a life or death situation the sense of urge unleashes unconditional support. Create a mutual enemy and lead a crusade to conquer it. There are two ways to lead people and drive impact. ![]() Hint: leaders either divide people or unite them
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